Lynda – Growth Hacking Fundamentals
771MB | Duration: 1h 38m | Video: AVC (.mp4) 1280×720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Brad then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more.
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
Topics include:
* Understanding the funnel
* Setting up tracking and analytics
* Leveraging customers and existing users
* Testing ideas
* Generating an audience
* Creating an incentive strategy
* Real-world examples of successful growth hacking
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