Lynda – Writing Marketing Copy

Lynda – Writing Marketing Copy | 675MB

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

Topics include:

* What is copywriting?
* Writing the first draft
* Writing and testing headlines
* Structuring copy for print vs. online delivery
* Using typography effectively
* Rewriting copy
* Managing a team of copywriters

Download rapidgator
http://rg.to/file/8165c6f0f9299be81569eddd3fb7f205/LcWritingMktCopy.part1.rar.html
http://rg.to/file/acd52753a185483e44e5d3f7da689864/LcWritingMktCopy.part2.rar.html
http://rg.to/file/0950ec42b82c8b091886f062151aa692/LcWritingMktCopy.part3.rar.html
http://rg.to/file/09853618841097c69dfca6fed117694a/LcWritingMktCopy.part4.rar.html
http://rg.to/file/9453c96e0acd1651f202c8ae7ccd94fb/LcWritingMktCopy.part5.rar.html
http://rg.to/file/cb27f62a7ca46c6077553f98198d2734/LcWritingMktCopy.part6.rar.html
http://rg.to/file/128323925b43cada320c3efe6a62b28e/LcWritingMktCopy.part7.rar.html

Download uploaded
http://uploaded.net/file/bpxyha3m/LcWritingMktCopy.part1.rar
http://uploaded.net/file/3wrnc7c6/LcWritingMktCopy.part2.rar
http://uploaded.net/file/a1rut4mk/LcWritingMktCopy.part3.rar
http://uploaded.net/file/z3s6bbem/LcWritingMktCopy.part4.rar
http://uploaded.net/file/10affeic/LcWritingMktCopy.part5.rar
http://uploaded.net/file/apnwd6it/LcWritingMktCopy.part6.rar
http://uploaded.net/file/oz8e3z2e/LcWritingMktCopy.part7.rar

Download Firedrive and 百度云

你是VIP 1个月(1 month)赞助会员，

资源下载

此资源仅限VIP下载，请先登录

转载请注明：0daytown » Lynda – Writing Marketing Copy