Lynda – LinkedIn for Business | 503MB
Duration: 1h 34m | Video: AVC (.mp4) 1280×720 15fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English
Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Join expert Viveka von Rosen as she explores LinkedIn’s many professional uses. She shows how to create a great company page, develop content that engages a target audience, and expand your visibility and engagement even further with LinkedIn’s sponsored updates, ads, groups, InMail, and more. The final chapter is a bonus for recruiters looking to find just the right job candidates through LinkedIn. So start watching and learn how to grow your company and expand your visibility online with this great business-promotion tool.
Topics include:
* Knowing and finding your audience
* Using the Who’s Viewed Your Profile and You Recently Visited tools
* Tagging and sharing content
* Creating a message campaign
* Building a dynamic company page
* Creating engaging updates
* Marketing your LinkedIn page
* Recruiting with LinkedIn
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