Agile for Everybody—Building a Customer-Centric Organization

Learning directly from customers is a key principle of both the Agile and Lean movements. But learning from customers is easier said than done, because it often requires a major shift in an organization’s beliefs and practices. In this video, you’ll learn to pick up the signs that say your organization is struggling with company-centric practices that limit your ability to deliver value to your customers. Then you’ll explore the core values of Agile and Lean—and discover how they guide organizations toward becoming truly customer-centric.

Learn how to build an organization where delivering customer value is everybody’s business
See how customer-centric organizations embrace their customer’s complexity and dimensionality
Understand the difference between a data-driven organization and a customer-centric organization
Discover tips and techniques for conducting first-party qualitative customer research

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