TTC Video – How Ideas Spread

TTC Video – How Ideas Spread

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone at work talking about that same viral video? 
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.

Anyone who has ever had something to sell, a cause to promote, or a message to spread knows that there are enormous obstacles in creating a message that resonates, cutting through the clutter, and cracking the code of the social epidemic to make their product or idea the word on the street.