Lynda – Twitter for Business

Lynda – Twitter for Business | 306MB

Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.
Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what’s working and what’s not. You’ll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.

Topics include:

* Creating your user name and Twitter bio
* Following other accounts
* Crafting great tweets
* Embedding photos and video
* Using Twitter Cards to create “rich” tweets
* Searching for potential clients
* Retweeting
* Advertising on Twitter
* Using third-party Twitter-management tools
* Tracking Twitter via Google Analytics

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