Lynda – Analyzing Your Website to Improve SEO

Lynda – Analyzing Your Website to Improve SEO
Duration: 1h 43m | Video: AVC (.mov) 960×540 15fps | Audio: AAC 48KHz mono | 302 Mb
Genre: eLearning | Level: Intermediate | Language: English

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics include:
Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Working with SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Working with Google+
Reviewing page content
Building and submitting an HTML and XML sitemap
Garnering links outside the site

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