7 Strategies to Save Time and Money with Your Mobile Launch-0daytown

Mobile maven SC Moatti knows the odds. She knows that 50% of the mobile apps offered at the Apple App Store will never be downloaded – not even once. She also knows how the sharks in Silicon Valley beat those odds. Using specialized knowledge she’s gleaned from her time working mobile at Facebook, Trulia, and Nokia, and in countless interviews with mobile’s high-rollers, Moatti will help you win the game of mobile launch. Budding players with well defined ideas, in-hand prototypes, or under-performing already launched apps are best suited for Moatti’s advice. Roll with her as she demos the Business Equation, the 2% Mobile Conversion Funnel, the Viral Loop and more. When play stops, you’ll understand mobile methods for defining success, setting clear metrics, targeting your audience, pulling them in, hooking them, and scaling up fast. Ready? Now, don’t fold.

Discover the single most important success metric every mobile maker must know
Watch how the AirBnB’s of the world use Short-cuts, Hooks, and Layers to onboard customers fast
Examine the Segmentation Matrix, a context-behavior tool that keeps customers asking for more
See how Trulia made their app stand out in a crowded field by tapping mobile’s unique capabilities
Get the inside dope on which of the 300+ performance measurement tools you need to survive
Explore Viral Loops and Marketplace Balancing: techniques that keep customers from leaving
Learn to scale up smart by optimizing your creatives and your mobile marketing channels
SC Moatti is a mobile veteran from Silicon Valley. She’s helped launch and monetize mobile products used by billions of people at Nokia, Trulia and Facebook. She currently runs Products That Count, a Bay Area company that advises businesses on how to leverage mobile technology. She’s on the board at Opera Software; writes on mobile for the Huffington Post; and lectures at Stanford. She has an MBA from Stanford and an MS in electrical engineering.

Password/解压密码-0daydown

Download 百度云

你是VIP 1个月(1 month)赞助会员，

资源下载此资源仅限VIP下载，请先登录
转载请注明：0daytown » 7 Strategies to Save Time and Money with Your Mobile Launch

7 Strategies to Save Time and Money with Your Mobile Launch

与本文相关的文章

您必须登录才能发表评论！

与本文相关的文章

您必须 登录 才能发表评论！

您必须登录才能发表评论！