Lynda – Competitive Strategy Fundamentals | 427MB
Duration: 0h 57m | Video: AVC (.mp4) 1280×720 30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Appropriate for all | Language: English
Competitive advantage is not about how good you are but about whether you’re faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.
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