Market Motive – SEO Practitioner Certification

Market Motive – SEO Practitioner Certification

Welcome to Market Motive’s SEO Practitioner Certification program. The goal of this learning program is to educate and train users wishing to develop an expertise in the Internet marketing discipline of Search Engine Optimization. The curriculum includes the following sections, covering the following areas of Search Engine Optimization

Section 1: Introduction to SEO :: Todd Malicoat
Section 2: On-Page Best Practices :: Todd Malicoat
Section 3: Keyword Research :: Todd Malicoat
Section 4: Competitive Analysis :: Todd Malicoat
Section 5: Design & Architecture :: Todd Malicoat, Matt Bailey
Section 6: Site Optimization & Best Practices :: Todd Malicoat
Section 7: Link-Building :: Todd Malicoat
Section 8: SEO for Local Search :: Matt Bailey, Todd Malicoat
Section 9: SEO Site Audits :: Todd Malicoat
Section 10: SEO Algorithm Updates :: Todd Malicoat
Section 11: SEO Tracking :: Todd Malicoat
Supplemental Material: SEO Career Path :: Todd Malicoat
Supplemental Material: SEO Tools :: Todd Malicoat

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