Learning Search Engine Optimization Fundamentals

English | MP4 | 1280 x 720 | AVC ~1200 kbps | 25 fps

AAC | 128 Kbps | 44.1 KHz | 1 channel | 8h 30min | 1.21 GB

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO – however some HTML knowledge and website experience are recommended.

You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO – sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.
By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.Content:
01. Introduction
0101 Who This Course Is For
0102 What To Expect From This Course
0103 About The Author

02. Foundation
0201 How Search Engines Operate
0202 Setting Up Google Analytics
0203 The Buying Cycle
0204 Myths And Misconceptions About SEO
0205 Building An Email List
0206 Email Marketing Strategies
0207 Local Search Optimization
0208 Additional Resources
0209 Browser Plug-Ins

03. Research
0301 Why You Need To Do Research
0302 Understanding Search Intention
0303 Using The Google Keyword Tool
0304 How To Do Competitive Research
0305 Finding Opportunities With Google Analytics
0306 Testing Keywords With Paid Search
0307 Searching With Advanced Search Operators

04. Technical SEO
0401 Why You Need Technical SEO
0402 Avoiding Duplicate Content
0403 Building An XML Sitemap
0404 Setting Up Your Robots.txt
0405 Using Google Webmaster Tools – Part 1
0406 Using Google Webmaster Tools – Part 2
0407 When To Use The nofollow Tag
0408 How To Handle Redirects
0409 HTML And CSS For Search Friendly Design
0410 Setting Up Your RSS Feed
0411 Setting Up 404 Pages
0412 SEO For Dynamic Content

05. On-Page Optimization
0501 Why You Need On-Page Optimization
0502 Creating Search Optimized Content
0503 Writing An Effective Page Title
0504 How To Use Headings And Subheadings
0505 Writing Enticing META Descriptions
0506 Using Image ALT Text
0507 How To Use Internal Links
0508 When And How To Link To External Sites
0509 Blogging For SEO

06. Off-Page Optimization
0601 Why You Need Off-Page Optimization
0602 The Basics Of Link Building
0603 Quality Of Links Vs. Quantity Of Links
0604 Why Optimized Anchor Text Is Essential
0605 Finding And Acquiring Your Competitors Links
0606 Directory Submissions
0607 Using Guest Posting For Links
0608 How Social Media Affects Link Building
0609 How To Use Online PR For Links – Part 1
0610 How To Use Online PR For Links – Part 2

07. Measurement And Optimization
0701 Why You Need To Track And Test
0702 Tracking SEO With Google Analytics – Part 1
0703 Tracking SEO With Google Analytics – Part 2
0704 Setting Up Goals And Revenue Tracking
0705 A/B Testing And Conversion Optimization

08. Paid Search
0801 How Paid Search Can Help With SEO
0802 Setting Up Your Adwords Account
0803 Setting Your Bids And Budget
0804 Measuring ROI

09. Conclusion
0901 Wrap-Up
0902 Taking Action

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