Lynda – SEO Tools Fundamentals-0daytown

Lynda – SEO Tools Fundamentals

Size: 304MB | Duration: 1h 51m | Video: AVC (.mp4) 1280×720 15fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Appropriate for all | Language: English

There are hundreds of tools out there that promise to help you improve your SEO. Here, we’ve assembled a collection of the proven few that really do. This course introduces today’s top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research. Brad Batesole covers must-haves for your SEO toolkit, such as Google’s Search Console, PageSpeed Insights, Keyword Planner, and Structured Data Markup Helper, as well as Screaming Frog SEO Spider, SEMrush, and Siteliner. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site doing is doing, see how it stacks up against the competition, and make measurable improvements.

Topics include:

* Configuring Google Search Console
* Evaluating the Google index
* Using PageSpeed Insights
* Leveraging reports from Screaming Frog SEO Spider
* Getting started with the Google Keyword Planner
* Conducting keyword research with SEMrush
* Reviewing duplicate content issues with Siteliner