Lynda – WordPress Ecommerce-0daytown

Lynda – WordPress Ecommerce

Size: 183MB | Duration: 1h 10m | Video: AVC (.mp4) 1280×720 15fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich development features the platform has to offer. To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He’ll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren’t convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.

Topics include:

* Defining your audience
* Organizing your products
* Marketing your WordPress site
* Increasing average order value
* Getting paid
* Checking out with PayPal or Stripe
* Managing and shipping orders
* Collecting tax
* Protecting sensitive data
* Using WordPress or third-party platforms for ecommerce