Lynda – Small Business Marketing Fundamentals
Size: 617MB | Duration: 1h 17m | Video: AVC (.mp4) 1280×720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English
Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team’s size or budget. He explains how to identify your target market and competition, formulate your brand message, figure out the best marketing channels, identify your advertising options, and measure your results. He also provides guidance on how to decide whether to do your own marketing or hire a professional.
Topics include:
* Identifying your market
* Sizing up the competition
* Auditing your brand
* Selecting marketing channels
* Crafting your creative
* Advertising
* Getting professional marketing help
* Measuring your results
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