Lynda – Advertising on Twitter-0daytown

Engagement on every social platform is moving toward a pay-to-play model. So why choose Twitter? Twitter’s paid advertising features can help grow your business and build brand awareness in real time—helping you target audiences by demographic, keyword, username, or interest. This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.

Topics include:

* Twitter ad types and Twitter Card types
* Creating a Twitter profile
* Targeting an audience
* Setting up bidding
* Creating a campaign
* Creating promoted tweets
* Scheduling tweets
* Including photos and video in tweets
* Viewing reports