Guy Kawasaki on How to Rock Social Media

Guy Kawasaki—a social media expert with over eleven million followers—explains how to be great at all aspects of social media, whether you are interested in personal, professional, or organizational branding. He also provides profile tips specific to the major social media platforms: Facebook, Google+, Twitter, LinkedIn, Pinterest, and Instagram.

Topics include:

• Optimizing avatars and profiles
• Finding great content others will want to share
• Perfecting posts
• Gaining more followers
• Creating attention-grabbing graphics
• Dealing with comments and trolls

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