Google Analytics Essential Training-0daytown

Google Analytics Essential Training with Corey Koberg

MOV | Duration: 4h 53min | 960×540 | Video: 30 fps 1198 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 727 MB

Genre: eLearning | Level: Beginner| Language: English

In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

• Setting up an account
• Installing tracking code on a site
• Reading the dashboard and understanding high-level metrics
• Understanding how visitors use and navigate web site content
• Analyzing visitor and traffic source reports
• Tracking AdWords and other marketing campaigns
• Planning and configuring goals
• Utilizing segmentation for deeper analysis
• Understanding the raw data and how it’s collected
• Selecting and comparing date ranges
• Using flow visualization to see how visitors navigate through a site
• Identifying slow-performing pages
• Performing real-time analysis
• Using annotations and other best practices
• Configuring and analyzing internal site search
• Determining the best report view to use
• Navigating reports with tabs
• Cleaning up data with inline filters
• Sharing data and reports